The Shoptimist: An advertisement in influencer’s clothing
In her monthly column, amateur business analyst Maya Kotomori explores the ongoing litigation between two beigefluencers through a modern history of advertising
The Shoptimist: The transitional gift edit
In a holiday edition of her monthly column, Maya Kotomori shares four brands redefining what it means for clothing to transform for temperature, mood, or...
The Shoptimist: An unbearable uniformity of being
In her monthly column, previously closeted gym member Maya Kotomori ruminates on the role of the yoga set on her shopping psyche
The Shoptimist: Put an end to the microtrend
For her monthly column, skeptic and hater Maya Kotomori shares a list of the most abhorrent as-seen-on-TikTok looks she’s caught in the wild
The Shoptimist: Myths, markets, and the business model of hype
For her monthly column, fashion bard Maya Kotomori tells the tale of luxury’s fraught relationship to streetwear from ’90s Supreme to 2010s Odd Future to...
The Shoptimist: It ain’t the same now
In a Juneteenth special of her monthly column, hotep-in-training Maya Kotomori puts on her Dr. Umar kufi to analyze the commodity fetish of hip-hop
Confronting emerging mythologies from the striptease to gang wars to ‘The Sims’
Document asked 15 critics to turn philosopher Roland Barthes’s 1950s magazine column on its head for its Spring/Summer 2024 issue
The Shoptimist Speaks: In conversation with Christine Alcalay
Columnist Maya Kotomori’s new mini-series of interviews with NYC-local craftspeople begins with a spotlight on the Park Slope designer, discussing her eponymous brand, fashion labor,...
The Shoptimist: the olfactory side of high fashion
In her monthly column for Document, the formerly stinky Maya Kotomori examines the world of luxury fragrance
The Shoptimist: To wear your heart in your bra
In her monthly column for Document, Maya Kotomori remains abreast of lingerie’s history in Valentine’s Day marketing schemes
The Shoptimist: What it is, what it was, what it should cost
In her monthly column for Document, Maya Kotomori evaluates the future of subscription services through a luxury lens
