Moncler has just teased the forthcoming iteration of its Genius initiative, to be unveiled in Shanghai this fall. The immersive experience and celebration of creativity will mark the end of Shanghai Fashion Week on October 19th.

Started in 2018, Moncler Genius has invented a new platform for fashion collaboration—bringing in leading creatives like Jay-Z and Salehe Bembury and cutting-edge brands like Mercedes-Benz and Adidas Originals to conceive Moncler products, exhibitions, and live experiences.

Most recently, the brand staged The Art of Genius, an exhibition in London which culminated in a performance by Alicia Keys.While the Shanghai instantiation’s details are still under wrap, Moncler promises a major lineup to drop in the months to come.