Curated by Dazed Media founder Jefferson Hack, the Italian luxury brand stages a public art installation in one of Europe’s largest train stations
In a week’s time, Moncler will take over Milano Centrale, one of Europe’s largest train stations, for An Invitation to Dream, an art show curated by Dazed Media founder Jefferson Hack. Staged in the terminal’s heavily trafficked halls, the installation serves as an ode to the power of aspiration. Hack and Moncler have identified a roster of creatives to highlight in this historic travel hub, including Dr. Deepak Chopra, Isamaya Ffrench, Laila Gohar, Jeremy O. Harris, Remo Ruffini, and Sumayya Vally to name a few. In a press release, Hack explains “It’s the deeply transformative aspects in their practice that makes them essential artists of our time and essential for us to bring into this project.”
While travelers embark on their trips, Moncler hopes the work of these thinkers will inspire viewers to divert from their rote routines. Quotes will color the space, petitioning the travelers to forge their own futures. As a brand that crafts clothing for the most extreme journeys—suitable for scaling K2 or braving Antarctica—new frontiers are old hat for the label. A similar expeditious spirit ties together the lineup selected for An Invitation to Dream. Each participant probes the human spirit and the limits of their mediums. From genre-bending musicians to artists working with food, the project’s honorees are unafraid to bring fantasy into reality.
An Invitation to Dream will be on display for the station’s 300 thousand daily visitors from the 15th to the 21st of April.