In the sanctum of an 18th-century alcove, photographer Laurence Ellis and stylist Giovanni Laudicina share a series of, until now, unseen portraits shot during Officine Générale’s Spring/Summer 2024 show. The pair synthesize a moment of tranquility moments away from the Parisian brand’s fashion show, opting for an introspective approach that navigates the delicate interplay between the authentic self and the persona that emerges in front of the camera. Frenetic energy stills in this highly stylized campaign, welcoming a reflective pause before the grand reveal of a collection.