The quintessential backstage beauty scene at most New York Fashion Week shows usually gives off an assembly-line quality. While there is impressive precision and steadfastness necessary when making sure the same beauty look is consistent, model to model, there is a lack of inventiveness that comes along with this standard that can become monotonous. For his Spring 2020 show, Marc Jacobs confronted this stereotype with a radical, unique approach to beauty.

Jacobs enlisted an incomparable army of beauty powerhouses to bring his visions to life—hairstylist Guido Palau, colorist Josh Woods, makeup guru Pat McGrath, and nail artist Mei Kawajiri, who transformed 60 models into modernized versions of some of Jacobs’ favorite icons, with nods to Jane Fonda’s Klute shag, Shelley Duval’s bowl cut, and Marilyn Monroe’s bombshell tresses. Holographic lids, saturated under-eye shadows, and delicate rhinestone studded lips added a sense of modernity, fantasy, and most of all, fun.