Photographer Annie Powers and stylist Jasmine Hassett celebrate the brand's relaunch with this fashion portfolio of new and archival pieces.
Rudi Gernreich was one of the most notorious and influential clothing brands of the 1960s, famous for its cutting-edge designs, like the first women’s swimsuit without a built-in bra and the world’s first thong swimsuit. In this shoot, photographer Annie Powers collaborates with stylist Jasmine Hassett to celebrate the brand’s 2019 relaunch. With an elegance and awkwardness that reflects the avant-garde designs themselves, model Hirschy Grace shows off upcoming Rudi Gernreich swimwear pieces alongside archival pieces, highlighting the historicity of the timeless brand.