From liberal-trolling straws to Mitch McConnell's cocaine tee, a short history of political crimes against taste.
Trump has ruined red baseball caps. His plain hat embroidered with a simple phrase functions as a siren, signaling views that its wearers call bold and the rest of us call bigoted. But it is much more than a symbol; the money people spend on Trump’s hats and other MAGA merchandise is legally considered a campaign contribution. Trump raised 20 million dollars in two years off these transactional contributions.
Effective merch can mean millions, and over the years candidates and their teams have cooked up some creative attempts at raising these funds. Here, we rate the cringiness, originality, and artistic merit of eight weird attempts at political swag.
Donald Trump once said, “When they go low, we go lower.” Right? No? Either way, it could be his campaign’s merchandise mantra, as he has taken to selling plastic straws designed to replace “liberal straws” (biodegradable, sustainable, and environmentally-friendly paper ones). Strange as they are, selling these straws has proven successful. The Trump campaign already made over $450,000 in sales from that item alone.
Cringe Factor: 4
Originality: 4
Artistic Merit: 1
Mike Gravel’s campaign is having no problem catering to the younger demographic, especially considering his campaign is run by high school students. With that in mind, it comes as less of a surprise that his campaign is financed with the help of rolling papers—cleverly dubbed named the Pentagon Papers. Oh, and they were sold for $4.20 each. Though Gravel’s funds were high enough to qualify for the Democratic debates (maybe thanks to those papers), the DNC did not allow him to take the stage because he failed to meet the 1% polling threshold.
Cringe Factor: 3
Originality: 4
Artistic Merit: 4.5
John Delaney’s “Memory Eraser” is for those who are feeling especially traumatized by the 2016 election, the 2020 election, or any time in-between. Less magical than advertised, the product is an ordinary eraser printed with his campaign logo. It’s portable, pink, and only $1—a small contribution to make for a lifetime reminder of these chaotic few years. During the Democratic Debate on July 30, Delaney was pronounced dead for a few moments following a takedown by Senator Elizabeth Warren. Luckily, the former Maryland congressman has just the product for moving past that sort of blunder.
Cringe Factor: 4.5
Originality: 3
Artistic Merit: 1
Jeb Bush sold something not necessarily considered clever, ironic, or presidential—his own campaign dip bowl. Possibly in an attempt to capitalize on his family’s multiculturalism, former Florida Governor Bush sold a campaign molcajete guacamole bowl priced at $75 during his 2016 campaign. The item description teased his guacamole recipe, which reportedly included avocado, onions, cilantro, and “secret stuff.” Shockingly, he failed to win the republican nomination, having maintained a vague, generally unsatisfying presence rivaled only by the bowl itself. Or perhaps by Joe Biden. Or maybe not. Jury’s still out.
Cringe Factor: 4
Originality: 4.5
Artistic Merit: 2
Sherrod Brown sold a mug during his Ohio Senatorial campaign, forgoing the traditional presidential portrait in favor of one of his dog Franklin—a little endearing, but more kooky. In March 2019, after completing a tour of crucial primary states, the senator announced he would not run in the 2020 presidential race. A responsible choice given this primary’s crowded field, but Franklin had our vote!
Cringe Factor: 1
Originality: 2
Artistic Merit: 4
Mitch McConnell’s team was clearly feeling edgy when they printed a campaign shirt with his name alongside a silhouette of Pablo Escobar and a dash of cocaine. The tee is meant to allude to a time that white substance was found on a boat owned by McConnell’s wife’s family. His campaign tweeted the shirt with the hashtag #CocaineMitch, urging followers to become a “cartel member.” Where do you even begin with that? Unfortunately for the senate majority leader, his new title “Moscow Mitch” seems to stick a bit better.
Cringe Factor: 5
Originality: 3.5
Artistic Merit: 2
Marsha Blackburn continued in the beverage trend, producing a beer koozie in the shape of a big, red cowboy boot—an odd mixture of concepts that would be sure to strike a chord in her Tennessee constituents. During her tenure in congress, now-Senator Blackburn was one of three Tennessee representatives to formally nominate President Trump for the Nobel Peace Prize “in recognition of his work to end the Korean War, denuclearize the Korean peninsula and bring peace to the region.” So maybe don’t stock up on these koozies for your next pool party.
Cringe Factor: 2
Originality: 2
Artistic Merit: 3.5
Rand Paul’s erratic, nonsensical approach to campaign merchandise takes the cake. When the Kentucky senator ran for president in 2016, his online store included, among other equally peculiar products, flip flops, a “NSA Spy Cam Blocker”, a giant birthday card, and an autographed pocket constitution (priced at a mere thousand dollars). And don’t forget your Rand Paul-themed game of cornhole for your Rand Paul-themed Summer barbecue. But Senator Paul’s quirky antics are hardly benign. Recently, he’s been making news with his racist attacks against Representative Ilhan Omar.
Cringe Factor: 2
Originality: 5
Artistic Merit: 3.5